Fundamental Sales Course

Have you ever in your Sales career looked in the mirror and said “I thought I’d be further ahead by now?” Well, you are not alone. STICK AROUND as I am going to share with you what it takes to go from where you are now to where you really want to be!

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Schedule a 15-20 Minute Call with Wayne to help you Decide if this is Right for You!

So let me ask you another more specific question?...

What would it mean to you to increase your sales success dramatically and set yourself on a path for massive income growth?...


It may not be about the money for you – it’s about what you can do with the money. Picture and think about how you will feel when you finally buy that house you have always wanted or take your family on that dream vacation or help friends or family through a tough time…

My name is Wayne Fredin and I have been selling for over 30 years..

I have sold everything from multi million dollar technical solutions to low ticket consumer products…

I have led national and international business to business sales teams..

I have built and led large network marketing teams..

I have been on literally thousands of sales calls..

I have organized and conducted hundreds of sales training events with very small to very large groups..

I am not telling you this to impress you but rather to impress upon you that I have proverbially been there, done that and have the scars and T-shirts to prove it!!!

Testimonial on Wayne's book which forms the basis for this course. I think this book speaks directly to the fundamental challenge facing every professional no matter if you're working in sales, academia, government or the corner grocery store. Like the title infers, that challenge ultimately boils down to leadership in all its guises. It's a quick, engaging read chock full of ideas, tips and strategies you can use to motivate, engage and empower everyone you're in daily contact with. I use it as a recipe/cook book that helps me move seamlessly more towards leading and away from managing. If you're looking to gain some insight into how to effectively lead a team of sales professionals, Sales Leadership is a great place to start. Bert TerHart,

Back in October 1992 while at a business convention one of the speakers challenged us to take a few minutes and write down our personal mission statement. Here is what I wrote back then...

My purpose is to contribute to the personal and financial well being of any person who wishes to benefit from what I offer and I commit to myself and them I shall always be ethical, open, honest and sincere in what I do and how I fulfill this purpose.

My first career was as an Army Officer. I graduated from Royal Roads Military College in Canada way back in 1980. I truly believe in the concept of Service before Self. The Military ingrained in me the importance of having and being true to my Values and Authentic Leadership. With a combined 25 years of Regular and Reserve service over the past 40 years I retired in 2011 as a Lieutenant Colonel. So that is who I am and what is important to me.

So back to my first question – what would increasing your sales and growing your income mean to you?



Today I am excited to announce that my Fundamental Sales Course is fully available.

Whether you are brand new in sales or a veteran with a strong track record, this course will provide you with insights and perspectives that will change the way you sell and more importantly the results you get!!


This is a big claim and I stand behind it completely! If you are not completely satisfied I offer a 30 day 100% no questions asked money back guarantee. It is there if you need it but my objective is to give you so much value you are not just a customer but become a raving fan and promoter!


Maybe you have heard the old joke

…if you cannot do it then teach, and

…if you cannot teach then consult LOL!!

You know, I am probably just like you – I have a full time sales job with a large company. The lessons I teach are what I do every day. I do not just talk the talk – I walk the walk!


The course starts with what I call my Core Concept or Foundational piece – just applying this one technique will immediately have a massive impact on your sales business and that is simply the beginning. How massive – how about doubling your sales performance over the next 90-180 days?

Testimonial on Wayne's book which forms the basis of this course. The author truly succeeds in combining the importance of combining leadership and managerial skills in order to forge a winning sales formula. The layout of the book into short chapters and sections really resonated with me as it maintains a good logical sequence without falling into the trap of getting bogged down in the minutiae of the subject. Anecdotal references are always relevant to the various sales lessons and the instructional tone is always positive and progressive. I enjoyed the pace of this book and think the key lessons would be useful to any professional leading and motivating a sales team or any team for that matter. Mark Kandal

You know what I have learned? High performing sales people use this concept every day and most do not even know it..

just imagine the results they could achieve if they did it on purpose and WITH purpose!


Start to Stack the Deck in your Favour.

Go into every sales call with the odds on your side.

You won’t win every deal but this concept will totally change your Ratios, Revenue, Results and Rewards!

Building on that Core Concept Foundation, I then introduce you to my 4 Pillars or cornerstones.

Back to Basics

Plan Meticulously and Execute Flawlessly

Best or Worst Paid

Just One More!


You really do need to go though these to fully understand their importance to all sales professionals!


Here is a Sales Truth

You cannot control your Results but

You can control the Actionable Activities that lead to Results!


With that in mind, I walk you through a Generic Sales Process that can be modified to suit any type or style of sales. I focus on identifying the Actionable Activities and how to get so good at them your sales performance will dramatically improve.


The last 7 modules address very specific topics like

Preparation and Planning

Power Prospecting

Have Great Meetings


Have Fun with Rejection

The Harder you Work

Pulling it all Together


So 16 modules with a total of 67 segments each between 4 and 10 minutes long. It is like spending a full day with me in a workshop environment but you get to do it on your time and repeat segments as often as you want. You also get a detailed printout for each module to work along with or keep as a reminder or guide.


The full course outline can be found at the bottom of this page.


The overwhelming majority of Sales people behaviors are driven by how they are compensated..

Ok let's just call it like it is..SHOW ME THE MONEY!!


So even if you only get half of what I believe you can do by using this material on every sales call you make would that be ok?

Instead of doubling your sales you only increase them by 50%?

How about a third??



You are here with me now and I hope in our brief time together you have seen and heard enough to know my values and what I stand for. If you have stayed to this point I believe you want to get better sales results and rewards. All that is missing is how to get there. You want to learn from someone that really cares and can help you get there and I would like it to be me!


Right now you can get my Fundamental Sales Course for only $579.



Wait - there is more!

In addition to the Fundamental Sales Course I am going to include an exciting bonus!


Bonus - You get 5 x 45 minute virtual coaching sessions with me. You can book these through my online calendar. We can talk about anything sales related that is important to you. These coaching sessions are worth $347 but you get them for FREE!


Testimonial on Wayne's book which forms the basis for this course. One of the challenges with leading a sales organization is trying and insisting on implementing strategies that have worked in the past without factoring the ever changing dynamic of today's sales force. Mr Fredin presents an approach that is logical and consistent with high performing sales management. An enjoyable read that gives you pause for thought.......I recommend this book and investment of time in reading for all up and coming sales leaders who may have thought they had the formula and for established leaders with a need for reaffirmation of their style. Thanks Wayne!! Jeffrey Cohen

So you get a total value of $926 for only $579 – a discount of over 35%.

You can do this as a single one time payment or if you would prefer you can do 3 payments of $197 each


Just click on the Buy Now button below and it will take you to my order processing page where you can use either PayPay or your Credit Card.


Take Action NOW and get this incredible bundle while it is still available!!

Have a Fantastic Day!!!

Take Action and Order Now

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Schedule a 15-20 Minute Call with Wayne to help you Decide if this is Right for You!

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With almost 40 years of experience as an Army Officer, a Sales Executive and a Salesman in both public and private companies and having been self-employed, Wayne shares with you his most fundamental lessons. Wayne provides direct insight and focus on Selling and Sales Leadership and offers thoughts and ideas you can immediately put to use.