Meet Wayne!

With almost 40 years of experience as an Army Officer, a Sales Executive and a Salesman in both public and private companies and having been self-employed, Wayne shares with you his most fundamental lessons. Wayne provides direct insight and focus on Selling and Sales Leadership and offers thoughts and ideas you can immediately put to use.

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Back in October 1992 while at a business convention one of the speakers challenged us to take a few minutes and write down our personal mission statement. Here is what I wrote back then...

My purpose is to contribute to the personal and financial well being of any person who wishes to benefit from what I offer and I commit to myself and them I shall always be ethical, open, honest and sincere in what I do and how I fulfill this purpose.

My first career was as an Army Officer. I graduated from Royal Roads Military College in Canada way back in 1980. I truly believe in the concept of Service before Self. The Military ingrained in me the importance of having and being true to my Values and Authentic Leadership. With a combined 25 years of Regular and Reserve service over the past 40 years I retired in 2011 as a Lieutenant Colonel. 

In my 30 plus years of selling.....

I have sold everything from multi million dollar technical solutions to low ticket consumer products…

I have led national and international business to business sales teams..

I have built and led large network marketing teams..

I have been on literally thousands of sales calls..

I have organized and conducted hundreds of sales training events with very small to very large groups..

I am not telling you this to impress you but rather to impress upon you that I have proverbially been there, done that and have the scars and T-shirts to prove it!!!

Take Action Sales Academy is the property of Action Leadership Inc. Action Leadership was incorporated in 2015 in the province of British Columbia, Canada.


The name Action Leadership comes from a quote I coined while a student at the Royal Military College of Science in Shrivenham England. I was on a 10 month technical project management course with the British Army. They had been struggling with significant challenges in military procurement and one of the initiatives they had launched was a new project management program at the time called Project Landscape. We had many guest lectures from very senior military and civilian personnel who almost always used that old management mantra "if you cannot measure it you cannot manage it". Having spent my whole career to that point in training or operational duties I was much more accustomed to learning and practicing fundamental leadership. One day on the course I wrote down a quote on a piece of paper and had it signed by an Australian classmate (and I still have the paper somewhere in a box) that says

Management is the Science of Reaction

Leadership is the Art of Action!

This ultimately became one of my personal mantras and is from where I came up with the name Action Leadership. My book is named Sales Leadership: Distinctions With a Difference and my online academy has been named Take Action Sales Academy. One of the unique features of my online material is that every lesson, regardless of length, finishes with a Take Action Plan to reinforce and personalize the learning.